Growing brand consciousness among small kids
The other day, my friend from Accenture, Tanushree and I were talking about her son, Suhas, who is just 2.5 yrs old. He has his own choices when it comes to wearing clothes and he always picks up matching shoes. He knows what looks good and what not. I was amazed and went back to my childhood. How dumb I was when I was a 2-3 yr old kid? Whatever parents got for me, I wore it without even understanding what choices and color combinations are! But today's generation is too fast! Today's kids are 1000 times smarter than what we were and they have their own identities right from their birth. They treat themselves as individuals right from the time they start understanding. They want their own little things and they make their own decisions when it comes to what to wear, what to eat, where to go out etc. My little neighbor, Aarohi, also 2.5 yrs old likes to wear different accessories on different days. One day she likes bangles, the other day she likes to w...